IS STRATEGIES FOR COMPETITIVE ADVANTAGE• Low-cost Leadership • Product differentiation • Focus on market niche • Strengthen customer and supplier intimacy
Category Archives: Information Systems
Chapter 2
SYSTEMS FOR MANAGERS Transaction processing systems (TPS) • Keep track of basic activities and transactions of organization Systems for business intelligence
Chapter 1
Businesses invest in IT to achieve six important business objectives. 1. Operational excellence 2. New products, services, and business models 3. Customer and supplier intimacy 4. Improved decision making 5. Competitive advantage 6. Survival